Everyone tries to network, but few people do it well, often making
the same basic mistakes.Here’s what not to do when you’re trying to
expand or leverage your network:
每個人都嘗試建立自己的社交網路，但是真正做得好的卻寥寥無幾。很多人都會犯一些基本錯誤。當你在試圖擴大或利用自己的人際網路時，不要再犯以下的錯誤了：
1. Try to take before you give.
還沒付出就想有回報
The goal of networking is to connect with people who can help
you make a sale, get a referral, establish a contact, etc. When we
network, we want something.
建立人際網路的目的在於與人聯繫，希望便未來在銷售、引薦、聯繫等需要的時候派上用場。 總而言之，當我們建立人際網路時，都想從中得到點什麼。
But at first, never ask for what you want. In fact you may
never ask for what you want. Forget about what you can get and focus on
what you can provide. Giving is the only way to establish a real
connection and relationship. Focus solely on what you can get out of the
connection and you will never make meaningful, mutually beneficial
connections.
但是注意不要一開始就索取你想要的。事實上最好永遠也別這麼做。把想要的東西忘記，著重于你所能提供的。給予是建立良好關係的唯一途徑。如果一心只想索取，那麼永遠也不可能能建立起真正有利並且互惠的關係。
When you network, it’s all about them, not you.
與人交往時，他們才是主角。
2. Assume others should care about your needs.
認為別人都應該在乎你的需求
Maybe you’re desperate. Maybe partnering with a major player in
your industry could instantly transform red ink into black. No one
cares. No one should care. Those are your problems and your needs.
或許你很絕望，或許你的商業夥伴能夠瞬間讓你扭虧為盈。但是事實上，沒有人會在乎你的事情。也沒有人有這個義務。那些都是你自己的事。
Never expect others to respond to your needs. People may
sympathize but helping you is not their responsibility. The only way to
make connections is to care about the needs of others first. Ask how
they’re doing. Ask what could help them.
不要期望別人在乎你的需求。人們或許會很同情，但是幫助你不是他們的責任。與人交往，從關心別人的需求開始。詢問他們的近況，並在需要時伸出援手。
Care about others first; then, and only then, will they truly care back.
先關懷他人，然後，也只有這樣，才能換來別人的關懷。
3. Take the shotgun approach.
採取撒網策略
Some people network with anyone, tossing out business cards
like confetti. Networking isn’t a numbers game. Find someone you can
help, determine whether they might (someday) be able to help you, and
then approach them on your own terms. （according to the conditions that
you decide)
有些人交朋友就像天女散花一樣。與人交往，不是靠量取勝。把目標放在你能提供幫助的人上面，判斷他們對你是否（將來）對你有用， 再根據你的分析去接近他們。
Always select the people you want to network with. And keep
your list relatively small, because there is no way to build meaningful
connections with dozens or hundreds of people.
建立人際網路要有所選擇。儘量保持相對較小人際圈，因為你無法跟上百個人都建立有意義的聯繫。
4. Assume tools create connections.
認為社交工具真的有用
Twitter followers, Facebook friends, and LinkedIn connections
are great—if you do something with those connections. In all likelihood
your Twitter followers aren’t reading your tweets. Your Facebook friends
rarely visit your page. Your LinkedIn connections aren’t checking your
updates.
在推特上有粉絲，在臉譜網上有好友，在關係網上有聯絡，這些挺好—如果你能夠很好的利用的話。但是十有八九，你推特上的粉絲不會閱讀你的狀態，臉譜上的好友也不會來訪你的主頁，關係網的連接對你的近況也沒有興趣。
Tools provide a convenient way to establish connections, but to
maintain those connections you still have to put in the work. Any tool
that is easy or automated won’t establish the connections you really
need.
這些社交工具讓社交變得更加方便，但是要維持這些關係需要投入真功夫。任何簡易或是自動的工具都不能幫你建立起真正需要的人際網路。
5. Reach too high.
目標人群不切實際
If your company provides financial services, establishing a
connection with Warren Buffett would be great. Or say you need seed
capital; hooking up with Mark Cuban would be awesome. Awesome and almost
impossible.
如果你的公司業務是金融服務，那麼和沃倫.巴菲特結識倒是不錯。或者說你需要創業資金，那麼能搭上馬克.庫班簡直就是帥呆了。帥是帥，但是幾乎不可能。
The best connections are mutually beneficial. What can you
offer Buffett or Cuban? Not much. You may desperately want to connect
with the top people in your industry, but the right to connect is not
based on want or need. You must earn the right to connect. Find people
who can benefit from your knowledge and insight or your connections.
最好的關係是雙方能夠互惠互利的。你能給巴菲克或者是庫班什麼呢？沒什麼吧。 你或許拼命地想要和這些頂尖人士結識， 但是這種結識的權利不是你想要或者是你需要就會有的。你必須要去爭取這種權利。那些能夠從你的知識與見解或者人際關係中獲利的人們才是正確的選擇。
The “status” level of your connections is irrelevant. All that matters is whether you can help each other reach your goals.
在人際網路中，地位是無關緊要的。重要的是雙方之間是否能夠互相幫助，達到自己的目標。
